I love this thread because it talks about something I rant about all the time. Just because you are shopping a sale does not mean you are saving money. Sure, you might be saving 50%, but if you did not go to the store, then you would have saved 100%.
I agree with the people who say its savings only if you needed the item and would have paid full price for it. Though I also like the idea of taking the “savings” and making it actual savings- transfer it to the savings account. Now, you have actually saved money.