Posts Tagged ‘advertising’

Perceptions in Advertising


25 Oct

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Posted in Advertising, Dogs, Pets | Comments Off

It’s funny to me what different people notice about the same thing. There’s currently a Toyota commercial where a guy walks out to an empty driveway and the car is built around him. I hate it because it starts with check text messages and FaceBook, and I don’t think that’s something you should be doing while driving. That doesn’t bother my husband, because the guy’s still in the driveway when it happens.

What does our new roommate notice about the commercial? When he adds a dog, then a bigger dog, both are wearing doggie seatbelt harnesses. That I can support.

Not the Message You Meant to Give


11 May

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Posted in Advertising | Comments Off

Have you seen the 5 Hour Energy commercials? The ones that talk about how coffee gives you a caffeine crash, which is bad, so you should drink 5 Hour Energy instead?

The ones that talk about how it takes too long to make or buy your coffee in the morning, so you should instead drink 5 hour energy instead?

I find the commercials annoying since people who can’t function without their coffee have the coffee maker set to automatically brew it.

But forgetting that, I was very amused by the 5 Hour Energy car parked outside my Starbucks this weekend.

Why the Hate?


06 Mar

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Posted in Advertising | Comments Off

I like it when companies take pride in their product and where they’re from. That’s a good way to sell me something, or at least earn my goodwill toward your company, even if I’m never going to be your target audience. In that sense, I’m predisposed to liking the Cadillac commercials celebrating their Detroit heritage.

But being proud of yourself does not mean you have to hate on other places. I understand saying your not one of the “famous” cities- New York, Chicago, but the line “and we’re certainly no one’s Emerald City”- why the hate on Seattle? Not needed.

Not a Jerk


05 Mar

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Posted in Advertising | Comments Off

Commercials in general are getting to me recently. I would like advertisers to know that I’m not a jerk, don’t want to be a jerk, nor do I want to be associated with jerks. Why would you think otherwise? But they obviously do. The current crop of cell phone commercials (Sprint especially) show that people who use their products are inconsiderate asses. Why do they think that makes me want to own their product? Maybe they believe that deep down I want to behave that way, and so owning their product will give me an excuse? So not the case.

Beastly


01 Mar

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Posted in Movies | Comments Off

I am annoyed by the commercials for the new Beauty and the Beast movie, Beastly. I love the fairy tale, but I think we’ve lost the lesson it teaches. The lesson isn’t about beauty, its about learning to like yourself no matter what you look like, that being a good person is as important as being a pretty person.

But the new movie promises that our hero will learn the true meaning of beauty. Except that he still falls for the hot chick. It appears the hot chick knows the true meaning of beauty, but our hero, not so much.

Stop Excessive Spending, but No One’s Ever Asked for a Smaller Gift


16 Dec

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Posted in Advertising, Finances | 1 Comment »

(More ranting against luxury car commercials.) I hate the current advertising slogans. Its like the people who write these things do not live in the real world.

Acura wants us to put an end to excessive holiday spending and buy an Acura. Perhaps they do not know what excessive means?

Lexus tells us that no one ever wanted a smaller gift. They apparently don’t have wives or girlfriends who have ever dreamed of the perfect diamond earrings.

I know I’m not the target audience, but having a slogan that actively makes me dislike you doesn’t seem like a good plan.

Surprise! It’s a 5 Year Loan


15 Dec

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Posted in Advertising, Finances | 1 Comment »

Luxury car commercials always annoy me to some extent- who needs real silver dust polished in to the dashboard? But around the holiday season, it’s worse.

Every we have the conversation regarding one of us buying the other a car as a gift. And the decision is- don’t do it, bad plan. Even if you can afford to pay cash for a car (which most of us can’t), does this really seem like a good unilateral decision? (Then there’s the Buick commercial where the wife gets the husband a car and he’s all happy until he sees a new Buick…)

Video Game Advertising


30 Nov

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Posted in Dungeons & Dragons, Games, Role Playing Games, Software | Comments Off

Video games, much like D&D a generation ago, are fighting the perception that violence in the games leads to violence in the real world. The industry is trying to police itself with the ratings system, to keep the government from getting involved. Given that, you would think that a game would not advertise itself by showing video game violence in the real world. Apparently not. The new Assassin’s Creed commercial shows people on a modern city street being attacked. Note to the Assassin’s Creed advertising folks- we’re really trying to keep video game violence out of the real world. Thanks.

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