While it is the car commercials that get most of my vitriol this time of year, jewelry commercials are not much better. This idea that all women want diamonds, or that we want a mass produced special collection bugs me. I’m not saying that some women don’t want these things, just not all.

However, I have to admit I appreciate theBenBridgecommercials I’m seeing right now. Why? Because for once, the man isn’t giving the little lady a piece of jewelry, but because in these, the woman is giving the man jewelry (yes, a Rolex counts as jewelry).