The Washington State Lottery is currently running Department of Imagination adds with the tagline “What would you do if you won?” It works because everyone, even those of us who don’t play the lottery, likes to think about what we would do with such large sums of money.
There are smart things to do if you win the lottery- like don’t claim it until you’ve contacted a lawyer and a professional financial manager. Don’t tell the world, invest, don’t blow it all at once, etc.
But those things get in the way of our revenge fantasies and wild, wild dreams.